In recent years, the legalization of cannabis has been a hot topic in many countries around the world. And now, Germany is taking a step forward with plans for a first-of-its-kind cannabis store chain. The gastronomy group Enchilada and cannabis specialist Synbiotic have revealed their concept for franchise stores that will sell “cannabis products of all kinds” under the brand name Heesh.

While many details of the planned legalization of cannabis in Germany are still up in the air, Enchilada and Synbiotic are positioning themselves to take advantage of the billion-dollar market. “This is a tremendous opportunity, and we want to be at the forefront of it,” said Synbiotic CEO Lars Müller.

The Heesh stores will feature modern, sleek designs, and a clean aesthetic that appeals to a wide range of customers. And with plans to open at least a three-digit number of stores on their own and with franchisees, Enchilada and Synbiotic are betting big on the potential success of their concept.

Of course, there are still many questions surrounding the legalization of cannabis in Germany. But Enchilada and Synbiotic are confident that they can navigate any potential roadblocks along the way. “We’ve been studying the market and the regulations for a long time,” said Stefan Hackl, who is responsible for the project at Enchilada. “We believe that we can provide a valuable service to our customers while operating within the bounds of the law.”

It remains to be seen how the cannabis store chain will be received by the public and regulators alike. But one thing is clear: Enchilada and Synbiotic are taking a bold step into uncharted territory, and they’re betting on the potential of a booming new industry. Only time will tell whether their gamble will pay off.